Aritzia — The Super Puff™. It’s Personal.

This year, we positioned The Super Puff™ as a signature piece — reflecting the diversity of individuality through its own range of styles, colours, technical elements and warmth levels.

I also scripted the Super video game we created. More on that below.

In the fall, we featured Super’s technical side with athletes putting it to the test on the mountains:

In the winter, we focused on Super’s expressive side through cultural voices who know how to make a statement:

We got personal and interviewed talent for web and social:

Made some more social content:

Including “Superscopes” I wrote for the astrology-inclined:

And “Super Wrapped” posts for the year’s end:

This is a tiny byte of the video game we designed. Players customized their Super-clad characters and head out on mini adventures. Boyfriends got to game, girlfriends got to shop and no one asked “are you done, can we go?”

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