Aritzia — The Super Puff™. It’s Personal.

This year, we positioned The Super Puff™ as a signature piece — reflecting the diversity of individuality through its own range of styles, colours, technical elements and warmth levels.

In the fall, we featured Super’s technical side with athletes putting it to the test on the mountains:

In the winter, we focused on Super’s expressive side through cultural voices who know how to make a statement:

We got personal and interviewed talent for web and social:

Made some more social content:

Including “Superscopes” I wrote for the astrology-inclined:

And “Super Wrapped” posts for the year’s end:

This is a tiny byte of the video game we designed for our in-store and online experience. Players customized their Super-clad characters and head out on mini adventures. Boyfriends got to game, girlfriends got to shop and no one asked “are you done yet?”

Previous

Aritzia — Office Hours with Liana Ava
Next

Ikea — Make Yourself. At Home.