Aritzia — Sweatfleece. Made “From Scratch” with Nara Smith.
We recruited Nara Smith as head scientist at the “Aritzia Institute for Soft Science” — a lab we created to demonstrate the quality, innovation and obsession behind the world’s best Sweatfleece. And we did it all from scratch.
We launched with short film vignettes:
Released tons of social content:
And popped up across digital, on DTC and dotcom:
