Aritzia — Sweatfleece. Made “From Scratch” with Nara Smith.

We recruited Nara Smith as head scientist at the “Aritzia Institute for Soft Science” — a lab we created to demonstrate the quality, innovation and obsession behind the world’s best Sweatfleece. And we did it all from scratch.

We launched with short film vignettes:

Released tons of social content:

And popped up across digital, on DTC and dotcom:

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Aritzia — Suiting. Beyond Measure.